Quay Creative Co. was launched with the belief that the creative process is a journey, where a single idea can lead to new horizons. With ground up content creation in film, photography, writing, website and graphic design, Quay Creative Co. is the starting point for your brand's creative journey.
Quay Creative Co. owner Kait Labbate harnesses her background in Journalism and Communications to improve online storytelling. Using an array of visual content tools and platforms Kait works with brands to share their vision and identity, connecting brands with audiences in a personable way.
MORE ABOUT KAIT
I grew up sailing so for me the quay has always been a place to plan a course and start a journey. At the same time it’s a place we return to in the end. It’s full circle. With Quay Creative Co. I want to help brands through the creative process from the start to the finish. I want to help them go beyond picking a generic ascetic to a place where their story played a key role in defining their brand. It hinges on that sage advice we hear our whole life, ‘be the real you’. It’s that philosophy I want to bring to content creation. How do we tell a unique story in a world full of content? Simple. Tell your story. It is in every way unique to you and to your brand. It’s your individual fingerprint.
It is why I believe storytelling is an essential part of building bonds between consumers and brands. Nothing makes us as attentive, as loyal and as interested in a brand as knowing who they are and where they came from. And beyond that, I find the branding industry so fragmented. You can hire a copywriter and a web developer and a photographer, but how do you find a cohesive story amongst that many storytellers? With a background in journalism, which I believe at its core is storytelling, I’m working with brands to help them make the most of photography, film and writing where they fit best to tell one story that connects each unique brand to their unique audience in a cohesive way.
Cinematic film production showcases unique narratives in a way that connects audiences with stories. Online video now accounts for half of all mobile traffic with longer rates of viewer engagement than any other medium. With numerous elements serving as moldable clay for storytelling, from lighting, colour, location, and music, films are the quintessential medium through which to share your brands style and story.
Photographic storytelling looks beyond individual images to focus on the big picture. It captures through a lens the ascetic that defines the soul of each brand. Photographs are able to tell a story, both individually and collectively. Ensure that every photo representing your brand speaks for who you are.
The right words have the ability to evoke emotion and motivate an audience to action. Whether it’s as short as 140 characters or not, be sure your brand's voice can be heard beyond the page. In working with the same visual storyteller for written content, your brand ensures a cohesive identity is shared with your audience.
KAIT LABBATE | email@example.com | 613-407-5879
Quay Creative Co.is based in Ottawa, Ontario but the world is our playground. Drop us a line from wherever your brand calls home and we'll be in touch.